O initiativa interesanta despre (in)utilitatea asa numitelor “landing pages”, design, marketing, strategie.. despre ce se ascunde sau nu acolo, despre promisiunile si amagirile specula departamentelor de web-marketing.

We’re consumers before we’re marketers. So put on your consumer hat for a minute… how do you feel when a banner, email or keyword ad promises you something, but then doesn’t give it to you when you click? How fast do you hit your back button? What do you think about the company behind the broken promise? Anything?

No more landing pages—for the good of your brand.

Personal nu am nimic impotriva lor daca sunt bine realizate, cinstite.. insa la primul semn ca e doar un carlig cu o momeala falsa bye-bye respectivului website.

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